But it was worth it. In Paris, we focused on the E-commerce event (another event for Equipment was held in parallel). Augmented shopping, payment platforms, ready-to-use marketplace solutions, integrators, e-shops frameworks, etc were present. Discussions about harmonization of ressources and data monetization took place. Real-time monitoring of the online supply was also a main topic. Sales growth is all about instant and accurate data.
Dmexco was all about Digital Marketing. In the 5 Halls of the Expo in Koelnmesse, agencies, marketplaces, brands, research institutes and service providers showcased their know-how addressing a 360° view of the digital experience. Optimizing the customer experience and catching every aspect of the customer behavior were the focus of discussions taking place in Dmexco. We took the chance to put the stress again on the importance of quality supply data, as a great ressource for e-commerce stakeholders.
Datavora, as a major data provider for e-commerce supply, offers access to fresh and accurate data about product prices, distribution and presence on the major marketplaces in different countries.